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The franchise system for luxury real estate

Becoming successful with a system

DAHLER is one of the best-known and most successful real estate companies in the world of premium real estate. As a franchise system with more than 80 locations in Germany, we focus our internationalisation on the most sought-after holiday regions in Spain and have been making a statement in the industry with our values of honesty, appreciation, responsibility and professionalism since our foundation in 1993.

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Successful brokering with a system

Become a DAHLER franchise partner

Today, we are already represented with more than 80 brokerage offices in Germany and more than seven locations on the Balearic Islands and the Spanish mainland. In addition to Ibiza, Mallorca and the Costa del Sol, many more locations are planned - whether Fuerteventura, Malaga or along the Costa Brava. The strong network, together with a sophisticated franchise concept, excellently trained specialist teams and the highest standards in service quality form the basis for the success of our franchise system.

Real estate is pure joie de vivre for you. You are curious about people, outgoing and an enthusiastic networker. You want to make a difference and be successful in a creative environment. And you know that globalisation has also arrived in real estate brokerage and that without a professional network, clear specialisation and a strong brand, no successful market position and performance is possible in the long term. If you are already self-employed or want to become self-employed and take off with a strong partner, then get to know us personally.

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Our concept

Partner satisfaction

We define our corporate success by the success of our partners. This is also expressed in what our partners say about us.

Bernd Kunze







"DAHLER's good name and brand image have convinced me personally. Today I have owners who tell me that if it says DAHLER on a sales order, they can sign blindly."

Bernd Kunze

Mallorca Palma / Son Vida

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Immobilienmakler Santanyi Shop
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The relationship with our partners?



We are pleased that our constant efforts to develop and improve have been rewarded for the sixth time in a row with the igenda Gold Award for a particularly good relationship with our licensees.

In an online survey conducted by the independent igenda Institute under the scientific supervision of the International Centre for Franchising and Cooperation (F&C), all franchise partners were asked to anonymously rate their satisfaction as partners of DAHLER in various categories. 

Once again, the overall result was even better than in the previous year: Global satisfaction was rated "very good" with a mean value of 1.5 (school grading scale). 100 % of the participants said that they would choose DAHLER as franchisor again.

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Deutscher Immobilienmakler Auf Mallorca Desat


Would you like to become a DAHLER franchise partner? The most important questions and answers.

DAHLER has been successful in the brokerage of premium residential properties for over 30 years. We also offer you our tried and tested model for success, which has received several awards from the German Institute for Service Quality. In addition, we take on a wide range of staff functions such as marketing & PR as well as training and further education for you. This helps you to be successful more quickly by concentrating on the operative business. As consultants, we are also at your side at all times to make you and your employees even more successful. Last but not least, our widespread and high-calibre network is another important building block of your success.

You benefit from a tried and tested franchise model which not only provides you with a sophisticated network, but also with support from the company's head office, so that your entry into the exclusive real estate market is quick. You will receive the following services from DAHLER:

  • precise analysis of the real estate market
  • a customised marketing strategy
  • Systematic penetration of the target markets
  • Cash from addition transactions
  • Cooperation with the best service providers in the real estate industry
  • Exchange of experience with other licence partners
  • etc.

The amount of turnover depends very much on the respective licence area, the current market situation as well as your commitment and skill. We will be happy to discuss the exact planned values and business plans with you in a personal meeting.

Experience in the real estate and especially in the brokerage industry is undoubtedly helpful, but is not mandatory. So far, the most important success factors have been sales and communication skills as well as passion and entrepreneurial thinking. We can impart the necessary real estate knowledge within the framework of training courses on the part of our in-house Real Estate School.

In our basic course you will acquire the elementary basis for working as an estate agent, such as owner support, estate agent law, land register and purchase contract, and much more. Building on the basic course, you can build on your strengths with our professional courses, such as optimising your acquisition activities or acquiring important additional specialist skills, such as

  • Real estate appraisal
  • Architecture and building knowledge
  • Competition and tenancy law
  • etc.

After completing the training modules, you will be very familiar with the DAHLER franchise system and real estate-specific topics and will be excellently equipped for successful work as a real estate agent in your sales area. This is recognised by corresponding certificates

The amount of the investment depends heavily on the concept developed and the potential of the location. In the course of our business plan, we calculate the full investment costs, the start-up costs and all operational costs for the first few years of business with you.

A one-time entry fee of EUR 30,000 is due.

The licence fees amount to 10% of the net revenues generated. In addition, a monthly marketing fee of 250 euros is charged to cover the costs of national marketing. This includes our franchise partner support, the area of controlling, corporate management and business comparisons, our national PR as well as the development of all marketing tools.

Depending on the size and plans of the location, you will break even after one to two years. However, our goal is for you to break even in your first business year.

The basis for the allocation of a licence area are the actual sales cases. On the basis of purchase price ranges, we determine the premium segment of the market. For this purpose, we work closely with the regional authorities and institutes. From this we determine the possible potential and structure of a location.

ccAfter a comprehensive market analysis by us and the resulting potential licence areas, we develop your target market together with you. For the duration of your licence agreement, we guarantee you territorial protection so that you benefit from feeds from our network.

Our licence agreement is concluded for ten years. In addition, you have a renewal option for a further five years.

Our brand is specialised in residential real estate. However, we do not exclude any property segment from brokerage in our licence agreement. Our experts from the network will support you in this