THE FRANCHISE SYSTEM FOR LUXURY REAL ESTATE

BE SUCCESSFUL WITH OUR FRANCHISE SYSTEM FOR PREMIUM PROPERTY

OUR SYSTEM

DAHLER & COMPANY is one of the most renowned and successful real estate companies in the world of premium property. With our values of honesty, appreciation, responsibility and professionalism, we have taken a stance since our founding in 1993. These values serve as our inner compass in all of our relationships - with private clients, business partners, and within our group of licensed partners.

Today, we operate over 70 real estate agencies, and intend to enlarge our network to include about 90 shops in Germany over the coming years. Internationally, we plan to expand in Spain and to enter the Austrian and Swiss markets. Our success rests on our strong network, paired with a sophisticated franchise concept, superbly trained specialist teams and the highest standards of service quality.

Real estate is your passion and your greatest joy. You are curious about people, outgoing, and love networking. You want to make a difference in a creative environment and be successful. And you are aware that globalisation has arrived in the real estate industry, and that a successful market positioning and performance require a professional network, a clear specialisation and a strong brand. If you are already self-employed or plan to be, and you want to get started with a strong partner, then we should meet in person.

CONCEPT

01YOU AS A PARTNER

You bring your individual expertise, experience and ideas for your professional future to the table. Based on these, we work with you to develop a licensing model that is tailored specifically to you.

02LOCATION DEFINITION

Using current and actual market figures, we analyse and define your potential licensing region. This way, we can be sure to assign only lucrative areas, which keeps the number of our shops limited.

03LOCATION MODEL

Depending on your licensing region, we determine with your input which of our three models—shop, office or representation—makes the most economic sense for you.

04FOCUS

We provide you with all the tools you need to clearly focus on the premium segment of your real estate market within your licensing area.

05MARKETING

Together with you, we create a powerful strategy for online as well as offline marketing. This strategy is adapted individually to every location and satisfies all of the demands of our target group.

06PROFESSIONALIZATION

You and your employees are trained at our in-house Real Estate School to develop the market knowledge and special skills that are essential to the job of real estate consultant. That way, we can guarantee the consistent quality of our services and consulting.

07INNOVATION

We have our sights firmly set on globalisation and technological progress. As an innovative service provider, our goal is to regularly improve processes and workflows through digital development, making a statement in our industry.

08EFFICIENCY

Thanks to our experience, templates and cooperation partners, you save time which you can spend profitably in the market and with your customers.

09NETWORK

You benefit from the presence, activities and connections of the other locations. We promote the mutual referral of buyers and sellers, enabling us to come through for our customers with consistent service quality.

10SOCIAL RESPONSIBILITY

Social commitment is one of our top priorities. Together with you, we want to take responsibility, which is why we support the initiative “Hand in Händchen”, which assists socially disadvantaged children.

Maik Krämer

Right from the first meeting, everything was laid out in the open; the expectations of both sides were defined and understood. We were simply on the same page from the very start. All details were thoroughly discussed and there was no “fine print”. Another aspect that appealed to me was the company’s consistent specialisation on premium real estate.

Maik Krämer
„
Maik Krämer
Erfurt

The brand’s entire presence is perceived as extremely pleasant, respectable and professional. DAHLER & COMPANY stands for premium, which doesn’t always have to mean expensive, but special.

Cord Hansen
„
Cord Hansen
Kiel
Andriy Semkiv

Attending the training is absolutely indispensable; all of the colleagues came back motivated and full of enthusiasm. Whether you are new to the business or have many years’ experience as a real estate consultant, everyone can learn something! The instructors are very practice-oriented regarding the current market situation, and facilitate a great exchange of experiences.

Andriy Semkiv
„
Andriy Semkiv
Berlin

I have no regrets! Except that I didn’t make my dream come true and train to be a real estate consultant ten years earlier.

Dieter Kirchhoff
„
Dieter Kirchhoff
Husum

Ultimately, it was a lot of fun to work with the DAHLER & COMPANY expansion team and develop this license. The team is very forward-looking and has a great deal of entrepreneurial sense. I have just opened my second location with DAHLER & COMPANY.

André Harders
„
André Harders
Halstenbek / Rellingen

We have a positive exchange culture among ourselves and experience the network as a great benefit. That’s the advantage of DAHLER & COMPANY: We can decide for ourselves to what extent we want to interact with the license partners. The franchiser offers a wide range of support, which each location can use as it chooses. We pick out the highlights that fit our region.

Susanne Grieme
„
Susanne Grieme
Bargteheide / Ratzeburg
Ralf-Kugler-ist-Immobilienmakler-für-Haus-Verkaufen-in-Dresden

I had always dreamt of starting my own business. Being self-employed and at the same time having a highly professional team behind me was the reason I chose to pursue my dream with DAHLER & COMPANY at my side. Also, I never wanted to be a “one man show”. The cooperation and support from a well-established brand were pivotal to me.

Ralf Kugler
„
Ralf Kugler
Dresden
Johann Christian von Donner

I am a relationship manager, a passionate networker and consultant – I have a feel for people and their needs. This helped me develop a strong relationship of trust with many of my clients, who keep coming back to me with new projects. The more secure you are about yourself and what you do, the more you project that security outward. And that’s what DAHLER & COMPANY stands for, too: Calm and stability.

Johann Christian von Donner
„
Johann Christian von Donner
Sachsenwald

OPEN LOCATIONS

BECOMING A PARTNER

01TAILOR-MADE FOR YOU.

We work with you to develop the most promising model for you. Whether urban or rural, real estate pro or ambitious newcomer: Individually tailored to the local market, the potential of your location and your plans and personalities, we generate potential analyses and business plans with you and decide which licensing model fits best for you and your area.

02ANALYSES BASED ON FACT

After we have run a comprehensive market analysis and defined the resulting potential licensing areas, we work with you to tap into your target market. For the duration of your license agreement, we guarantee you territorial protection, so you can benefit from referrals from our network.

 

03START PHASE

During this phase, we support you intensively and familiarise you with all workflows. In a comprehensive onboarding process, you get to know all of our departments and receive professional assistance with defining your target budgets, suitable shop or office premises, as well as all marketing issues relating to getting started.

04PARTNER SUPPORT

You benefit from a tried-and-tested franchise model, which gives you not only a strong network to rely on, but also offers the support of our corporate head office, so that your operative introduction to the exclusive real estate market can be as smooth as possible. Even beyond this, you enjoy extensive support with all operative issues.

REQUEST INFORMATION

You are interested in a franchise license from DAHLER & COMPANY?

A TYPICAL CASE

1MAKING CONTACT

2INITIAL TELEPHONE CONVERSATION - GETTING TO KNOW ONE ANOTHER

3MARKET ANALYSIS OF DESIRED LOCATION

4FACE TO FACE MEETING IN HAMBURG & INTRODUCTION TO D&C

5GENERATING A BUSINESS PLAN AND SUBSEQUENT REVIEW

6SUPPORT WITH FINANCING REQUESTS - FINALISING THE CONCEPT

7PREPARING THE CONTRACTS

8SIGNING THE CONTRACTS IN HAMBURG

9PREPARATION OF OPERATIVE START (TRAINING, MARKETING, LICENSE MANAGEMENT)

Die Reform für den Maklervertrag ändert beim Kauf und Verkauf von Immobilien die Provisionsteilung.

REQUEST INFORMATION

Please feel free to contact our team. We are available any time. Just send us an e-mail or give us a call.
We look forward to hearing from you!

Phone: 040 60 00 37-372

E-mail: benjamin.schuetze@dahlercompany.de

 

FREQUENTLY ASKED QUESTIONS

You would like to become a franchise partner of DAHLER & COMPANY? The key questions and answers.

DAHLER & COMPANY has been consulting on buying and selling premium residential property for over 25 years. We make our field-tested success model, which has received several awards from the German Institute for Service Quality, available to you. In addition, we take on a range of staff functions such as Marketing & PR, as well as initial and advanced training. This helps you achieve success more quickly as you can concentrate fully on your operative business. We stand by you every step of the way to make you and your employees even more successful. And finally, our wide-ranging and top-notch network is a key component of your success.

You benefit from a tried-and-tested franchise model, which gives you not only a sophisticated network to rely on, but also offers the support of our corporate head office, for your quick introduction to the exclusive real estate market. DAHLER & COMPANY provides the following services:

  • Precise analysis of the real estate market
  • An individually tailored marketing strategy
  • Systematic penetration of the target markets
  • Funds from referral business
  • Cooperation with the best service providers in the real estate business
  • Experience exchange with other license partners
  • And many more

The amount of revenue depends to a great extent on the respective licensing area, the current market situation, as well as your commitment and skills. We will gladly explain the exact planning figures and business plans during a personal meeting with you.

Experience in the real estate business, and especially in brokerage, is no doubt helpful, but not absolutely necessary. In our experience, important success factors have been above all strong sales and communications skills, as well as passion and entrepreneurial thinking. We can teach you what you need to know about real estate as part of our training at our in-house Real Estate School.

Our basic course conveys the fundamentals you need for your work as a real estate consultant, such as owner support, brokerage law, title registry and purchase contract, and much more. Building on the basic course, our professional courses will help you develop your strengths, e.g. optimising your acquisition activities or obtaining important additional special skills such as

  • Real estate valuation
  • Architecture and construction knowledge
  • Competition and lease law
  • and many more

After completing the training modules, you will know your way around the DAHLER & COMPANY franchise system and real estate topics, and will be superbly prepared for your successful work as a real estate consultant in your sales area. You will receive certificates attesting to your skills.

The amount of investment depends to a great extent on the concept we generate with you and the potential of your location. As part of our business plan, we calculate the total investment costs, startup costs and all operative costs for the first business years.

There is a one-time entry fee of EUR 30,000.

The licensing fees are 10% of your net earnings. In addition, a monthly marketing contribution of EUR 250 is required as your share in the costs of global marketing. This includes our franchise partner support, controlling, corporate management and operative comparisons, our global PR and the development of all marketing tools

Depending on the size and plans for your location, you can achieve the break-even point after one to two years. However, our goal is to have you cover your costs during your first business year.

Licensing areas are issued based on actual sales and their sales volume. Using purchase price ranges, we define the premium segment of your market. We work closely with the regional evaluation teams, and determine the possible potential and structure of a location.

After we have run a comprehensive market analysis and defined the resulting potential licensing areas, we work with you to tap into your target market. For the duration of your license agreement, we guarantee you territorial protection, so you can benefit from referrals from our network.

Our licensing contracts are established for ten years. After that, you have the option to extend for another five years.

Our brand specialises in residential property. However, our licensing contracts do not exclude any particular segment from our consulting services. Our experts in the network will support you in this regard.

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