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Secret Sale

Sell property discreetly

The real estate market is no longer imaginable without the internet; online portals with countless houses and flats dominate the offer. Many sellers, however, are not at all comfortable with the idea of seeing their private rooms presented to the public on the net. As an estate agent in the luxury segment, we are therefore particularly challenged to market residential properties discreetly.

This is how selling with DAHLER works

  • Individual advice

    In an initial meeting you will get to know your personal DAHLER sales advisor. He or she will give you non-binding advice, work out a joint marketing strategy and be your personal contact for all questions throughout the entire sales process. After all, anyone who places their real estate concerns in our hands trusts us to handle substantial material values responsibly.



  • Professional market value assessment

    Our property valuation is free of charge, transparent and non-binding. In addition to our local expertise, we take into account both the uniqueness of your property in terms of equipment, size and location, as well as the development of the local real estate market itself. This data serves as the basis for a successful property sale.

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  • Individual marketing

    The ideal marketing concept? The result of your very personal wishes and our many years of expertise.

    From presentation in our property shops, placement on high-reach social media channels and the best-known property portals, placing advertisements in newspapers and magazines, sending newsletters to our exclusive, multinational contacts or individually addressing preregistered search clients from our more than 80 locations in Germany and Spain - our unrivalled variety of marketing measures ensures you maximum reach.

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  • High quality preparation

    With professional preparation, we put your property in the limelight. In addition to obtaining missing property documents, we take care of checking and preparing floor plans, energy certificates and informative property photos and, if required, also use home staging, high-quality property videos or individually printed property exposés to maximise the attractiveness of your property.

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  • Optimal tour planning

    In close consultation with you, we conduct viewings with pre-screened prospective buyers whose identity and creditworthiness have been confirmed. Thanks to our local market expertise, we can answer all the prospective buyer's questions about the property and the surrounding area, justify the sales price as an expert broker and present your property from its best side - even if you cannot be there yourself.

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  • Regular reporting

    In regular reports in the form of activity and viewing reports, your personal sales consultant informs you at any time about the number of viewings, current interested parties and available offers. Based on the available data, target groups can be defined even more precisely in the course of marketing and the marketing measures for your property can be further optimised if necessary.

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  • Professional negotiations

    Once a potential buyer has been found, we provide you with comprehensive support in the contract and purchase price negotiations. Whether it is the procurement of a financing commitment, the communication with the interested party or the discussion of the notarial purchase contract with both contracting parties - we are always at your side and support you with our expertise in all questions.



  • Accompanying the handover

    Our work is by no means finished with the notarial certification. We organise all relevant property documents, prepare the handover of keys and property and prepare a handover protocol at the handover for a smooth completion of the sale. Here, too, we professionally assist buyers and sellers with all questions at any time.

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Sell property discreetly

Your experts for Secret Sale

Our discreet marketing is based on the skills and virtues of the brokerage profession as we understand it: detailed knowledge of the market, comprehensive real estate expertise, personal customer contact, discretion and reliability. With the help of a careful appraisal of the property, the determination of a realistic price and the targeted personal approach of the client, the search for a suitable buyer is successful. This is a pleasant and efficient way of mediating. The basis is a well-maintained client file. So we concentrate again on these roots of our business, with increasing success and growing demand for our service.

The advantages for you as an owner are obvious. Due to the intensive customer loyalty of the consultants, we know your price expectations and can estimate in which time frame the marketing is realistic. This prevents a typical mistake that we observe again and again: that properties come to the market at exaggerated purchase price demands, buyers turn away and the properties remain on the market for an excessively long time, and then often even have to be sold at larger discounts.

Secret Sale Immobilie
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"DAHLER found a buyer for my property after only four weeks - and that without publicising the property on the major portals or doing any other marketing..."

H. Flebbe

Your contact

Nikolai Sander
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